Just like each billboard is unique, so is every bag we create. Every new product is entirely different from the ones that came before it. Each has a different print and a different history. That's why RAREFORM bags are the only bags with a story worth telling.

Our story begins with bold billboards destined to sit in a landfill. We intercept those billboards and re-purpose them into completely one-of-a-kind products. Every billboard we receive is carefully cleaned, cut, and sorted before it is sewn together into a unique RAREFORM product.

As lovers of wild and beautiful places, our environment is our playground, and in designing our products, we keep our playground in mind. We have partnered with 1% for the planet to donate 1% of our sales to the restoration and preservation of the natural environment.